Now when you think of IKEA the first thing that comes to mind would probably be self assembled furniture or a plate of meatballs. So when I recently came across a snap & win contest organised by IKEA I was very surprised to see that the prize was a digital camera. Yes a camera designed by Jesper Kouthoofd of IKEA, made using flat pack cardboard. There is probably a “Made in China” print somewhere hidden under the cardboard and you could probably categories it as the worlds cheapest digital camera.