Entrepreneur · Cyclist · Scuba diver · Photography enthusiast · Traveller

Andy
Saiden

I’m an entrepreneur. Along the way I’ve had my share of failure and disappointment, and that’s exactly what made me who I am today. I take real pride in what I’ve built.

My story

Andy Saiden

What I do

Built a business. Leading it with a wonderful team. Living life to the fullest.

Andy Saiden with NORDVOX wheelie bins

01

NORDVOX

I’m the founder and managing director of NORDVOX. It’s a business people often overlook, but one I hold dear, because it helps make the earth a little greener.

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Andy Saiden cycling in the mist

02

Cycling

Cycling started as a side quest after a football injury. Now it’s a big part of my life. It’s a lifestyle.

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Andy Saiden scuba diving

03

Scuba Diving

Diving is calming. It shows me a world completely different from the one we know on land. Pulau Weh and Tioman hold a special place in my memories.

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Andy Saiden on Mount Kinabalu

04

Photography & Travel

Travel has always been a big part of my life. I’m always looking for new places and new experiences.

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My story

From Ängelholm to NORDVOX

Failure and disappointment came with the territory. These are the moments that shaped me.

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1983

Ängelholm, Sweden

Born to a Swedish mother and a Malaysian father.

1985

Kuala Lumpur, Malaysia

Moves to Kuala Lumpur.

2003

Education

Graduates with a Diploma in Information Technology.

2007

Education

Graduates in Business Administration and Management (Hons).

2008

The turnaround

Lays the foundation to revive an established business that my father had left in ruins.

2025

NORDVOX

Rebrands the business as NORDVOX and expands to Singapore and across South East Asia.

The Star, Star Lifestyle Travel, 15 July 2023

Featured in

The Star

Star Lifestyle · Travel · July 2023

Three Malaysian divers on their love of the underwater world, with Andy on diving Pulau Weh and Komodo, and why Malaysia’s reefs need more protection.

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From the blog

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Get in touch

Let’s have a chat about business ventures or cycling adventures.

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